Top 4 Reasons Why You Should Use My Services
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The top 3 Google Adwords experts in the world trained me.
(These are the real experts.) Learn More... -
I've gone up against Google's own Adwords optimization experts and
I won. Learn More... -
I've gone head-to-head with a worldwide Internet marketing company and again I won. Learn More...
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I use the Adwords Bulls-eye technique to discover the single most important keyword for your business, which reveals the specific cluster of keywords you should be focusing on. Learn More...
Which Of These 3 Google Adwords
Experts Do You Recognize?
Perry Marshall, Howie Jacobson, and Dr. Glenn Livingston. Anyone who has done any research on Google Adwords will have come across one of these three names.
These are the real undisputed experts on Google Adwords and I've had the honour of working with all three of them.
Two of these guys wrote the book on Google Adwords. Literally.
Perry Marshall is the author of Ultimate Guide to Google AdWords and Howie Jacobson is the author of AdWords for Dummies.
Glenn Livingston is a marketing psychologist who has taken everything they teach to a whole other level. He is the CEO of The Livingston Group for Marketing, a company that has done consulting for many Fortune 500 companies.
He has broken down Google Adwords into an exact science. His latest breakthrough is Adwords Bulls-eye, a method to determine your single most important keyword. (I discuss this in more detail further down the page.)
Over the course of a few years I have received training in person, by teleseminar, by webinar, by reading their books, and through online courses from each of these exceptionally talented marketers.
Perry Marshall has also personally reviewed an Adwords account that I manage. Here's the end of our conversation:
Perry: "Good job! Give yourself a pat on the back."
Me: "I read your book."
Perry: "Well, it shows."
I continue to study the work of these three individuals and constantly receive the most up-to-date information available on Google Adwords.
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Google vs. Me - Who Was Better At Managing This Company's Adwords?
AdWords
Optimization Experts
vs
Me
Just recently Google contacted one of the companies whose Adwords account I manage. Google has a team of optimization experts who look at certain Adwords accounts and try to improve them.
The goal of the optimization team was to find out if they could get more people to click on this company's ads (which meant more money for Google) and ultimately to get more sales for the company.
Naturally, the owner of the company wanted to see what Google could do for him.
For a period of 2 weeks the campaigns I had set up were paused and Google's optimized campaigns were activated.
The Results Of Their Optimization May Surprise You...
Sure enough! Google's campaigns got a lot more clicks than mine did. But wait...there's more!
Clicks and impressions were the only metrics that got better. Everything else got worse!
- Click-through-rates (CTR) went down
- Average cost-per-click went up (CPC)
- Average cost-per-thousand-impressions (CPM) went up
- Total cost doubled!
- Conversion rate went way down
- Cost-per-conversion went up
- Number of conversions stayed about the same (although Google's was a little worse)
Basically, they achieved the first part of their goal: getting more people to click on the ads. In this case, it wasn't a win-win. It was just a win...for Google.
Of course I kept monitoring the Adwords account during the entire two week period.
A specific example that stands out is one of the ad groups they set up. The company made a cover for something mechanical and sold it on their website.
The ad group set up by Google had keywords in it related to the word "cover", but those keywords had nothing to do with the cover made by the company.
The result: tons of traffic to the company's website that would never end up buying their product. It was as if the optimization experts hadn't even looked at their website!
This is just one specific example that stood out in my mind. There are many others that could be listed here.
I am actually very thankful that Google tried to optimize this adwords account. It did two things:
- It reassured me that I had truly gotten the best training available on Google Adwords. (You can read more about my training below.)
- It cemented the fact that I was the best person to manage this company's Adwords account.
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Worldwide Internet Marketing Company vs. Me - Who Wins This Time?
Years ago when I first learned about Google Adwords, I was employed at a manufacturing company in southern Manitoba. We had converted our company website from a product information site to a full blown eCommerce website.
Big Company vs Me
After two years of only getting less than satisfactory results, we decided to get more traffic to our website with Google Adwords (which is probably where some of you are at right now).
After setting up our Adwords account our sales did increase slightly, but it was no where near where we wanted to be.
Later that summer we decided to revamp our website and outsource it to a professional Internet marketing company.
This company had offices all over the world and we were quite impressed with the way the new website looked.
They noticed that we had a Google Adwords account and offered to manage it for us since that was another one of the services they provided.
Their company had an AdWords Qualified Individual on staff, which is a certification that Google only gives to Adwords users that meet certain requirements.
Well, we thought this guy would be the key to cracking the Google Adwords code for us.
So what do you think happened over the next few months?
The results were less than satisfactory. After he set up his campaigns and paused ours he hardly did any maintenance on them at all! Anyone that has any experience with Adwords knows that you can't go more than a month (at minimum) without maintaining your account.
You need to monitor your ads and your keywords regularly so that you can make improvements.
We realized that you have to be very selective when you outsource something as important as Google Adwords. It was our company's credit card attached to the Adwords account, not the guy who was now running (or should I say sabotaging) it.
...And That Is When I Became Serious About Becoming An Expert At Google AdWords
I began reading Perry Marshall's "Ultimate Guide To Google AdWords". Within days of starting to read this book I could see all the mistakes that the guy from the Internet marketing company was making.
- He used Google’s default settings (which are geared towards making money for Google, not you).
- No split-testing was done on the ads to make continuous improvements and end up with the best ad possible.
- He wrote very general ads that weren’t geared specifically to our products. This resulted in a lot more clicks (and costed us more money), but it didn't result in more sales.
- The people who clicked on our ads were sent to general pages. This forced them to search our website to try and find the product they wanted to buy (and eventually they ended up leaving the site in frustration).
- He didn’t link our Google Adwords account to our Google Analytics account, which meant we had no way of knowing which website visitors came from which Adwords campaign.
There are many other things not listed here that were done incorrectly. But that is not what is important. What's important is that I took action.
Watch What Happened When I Set Up New "Perry Marshall-style" Campaigns...
I allowed the old campaigns created by the Internet marketing company's "expert" to continue running after I turned on my new campaigns.
The two groups of campaigns were directly competing against each other!
Within a short time a few things happened in our Adwords account:
- Our click-through-rate went up.
- Our conversions (number of sales) increased.
- Our cost-per-conversion went down.
Because our ads were competing for some of the same keywords, his ads hardly got any clicks and mine got way more clicks than his ever did!
I had literally wiped him out plus taken more ground from our competitors. The decision to pause his campaigns and discontinue his monthly "maintenance" fees was not very difficult to make.
Thanks to Perry Marshall and his approach, I was able to beat an international Internet marketing company at Google Adwords.
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Adwords Bullseye - What's Your Single Most Important Keyword?
Just recently Glenn Livingston released his latest discovery about Google Adwords.
Basically, Adwords Bullseye is a brand new method of effectively and efficiently managing Google Adwords accounts. It works so well because you are essentially doing the exact opposite of what everyone else is doing in Adwords.
I have already started applying Adwords Bullseye to all of the accounts that I manage. I find that it is far more effective than a lot of the outdated Adwords techniques that are out there.
So what it is?
The simplest way to explain it, is that you are doing more with less. With this technique you find all of your potential single most important keywords by using free Google tools.
Then you put all of the keyword candidates into an Excel spreadsheet that automatically calculates which keyword is your dead center, most important keyword.
From there you set up 6 to 12 tightly-themed ad groups around your bullseye keyword. Google's intelligent algorithm automatically expands these keywords to other related, highly relevant keywords. That's it!
By using this technique, I can setup and manage your Adwords account faster and better...without guessing about anything!
Once I have determined what your single most important keyword is, I can do a bit of research to uncover who the top competitors are for that keyword. Then I can analyze their Google ads, their websites, and much more to find out what they are doing right (and wrong).
We can use all of this to implement the best strategies for you.